SIRA · Products · Home Insurance
Live customer journey · 31 turns · voice or text

“It's a four-room HDB in Tampines. And I work from home.

A home insurance quote that survives a genuine curveball: the customer works from home and rents out a room. SIRA answers, draws the coverage boundary honestly, and still closes the quote.

MK
Marcus Koh
HDB owner-occupier · Tampines
Marcus owns a four-room HDB flat with about S$70,000 of built-in cabinets and renovation, S$90,000 of household contents and personal items including S$22,000 of jewellery and watches. He wants cover from 1 August 2026 — and partway through, mentions he works from home and rents out a room.
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SIRA
Online · replies instantly
Hello, my name is SIRA. How can I help you today? I can help you get a home insurance quote with immediate protection for your flat.
Yes, I'd like to get home insurance.
🎙 Speak or type…
Conversation
31 turns
Product
Home HDB 4-room
Sum insured
S$120,000 building
Premium
S$760.50 before GST
The conversation, turn by turn

Watch SIRA run the whole journey

Every turn below is replayed exactly as it happens in the demo. Switch between voice and text at any point — the transcript never changes, only how it's delivered.

Outcome

Where it ends up

Where the conversation lands

S$760.50 before GST, exclusions stated up front

SIRA refuses to blur the line: working from home is fine, but business equipment and renting out are not covered under a home policy.

Fixtures, Fittings & RenovationS$70,000
Household contentsS$90,000
Building (All Risk)S$120,000
Personal items (jewellery / valuables)S$22,000
ComplimentaryPersonal accident, pet cover, alternative accommodation
Start date1 August 2026
Business equipmentNot covered — separate policy needed
AddressTampines — resolved from postal code
Premium (before GST)S$760.50

Everything collected above is handed straight to the purchase page — see the pre-filled form.

What the customer experienced

Why this journey converted

Not a feature list — the moments that actually shaped this customer's decision.

🏠

Needs-based sizing

Asks what the renovation is actually worth, then rounds to a valid band instead of forcing the customer to know the rule.

Accuracy
📐

Coverage ceilings

Flags that personal items must sit below a percentage of contents cover — and explains why before accepting the number.

Accuracy
🧭

All Risk education

Explains Building All Risk vs fire-only in plain language, then recommends S$120,000 for a 4-room HDB.

Advice
🚧

Says what's not covered

Working from home is fine; business equipment and renting out are not. SIRA says so instead of papering over it.

Trust
📮

Address resolution

Turns a spelled-out postal code into a real Tampines address and reads it back before proceeding.

Reliability
🎁

Complimentary upsell

Surfaces personal accident, pet cover and alternative accommodation as included value, not as a paywall.

Ready to buy
From conversation to checkout

The form arrives already filled in.

This is what the customer sees when they tap the purchase link. Every value below was carried across from the conversation — they never open a blank form, and they never type their own details twice.

Said out loud in the chat Plan chosen in the chat Worked out by SIRA Genuinely left blank
🔒 iii.insure/purchase/home
Home Insurance — proposal form
✓ Pre-filled by SIRA · 14 fields
4-room HDB flat
you said this · turn 13 in the replay
Owner-occupied
you said this · turn 11 in the replay
S$70,000
you said this · turn 18 in the replay
S$90,000
SIRA worked it out · derived by SIRA
S$120,000
SIRA worked it out · derived by SIRA
S$22,000
you said this · turn 22 in the replay
None
you said this · turn 5 in the replay
No
you said this · turn 7 in the replay
No
you said this · turn 9 in the replay
No
you said this · turn 11 in the replay
Five two nine two…
you said this · turn 29 in the replay
Tampines Street, Singapore 5292xx
SIRA worked it out · derived by SIRA
1 August 2026
you said this · turn 23 in the replay
Declared — no business equipment cover
you said this · turn 27 in the replay
14 fields came across by themselves. Only Mobile number, Email address, Payment method still need typing.
💡

Why this matters more than it sounds

Retyping details you have already given is where quote journeys lose people. SIRA hands the purchase page a complete, valid record — 11 fields the customer said aloud, 0 plans chosen in the chat, 3 that SIRA derived from rules and arithmetic — so the last step is a read-and-confirm instead of a form-filling exercise.

11 fields spoken by the customer 0 plans chosen in the chat 3 derived by SIRA 0 fields typed twice
Full transcript

Every turn, annotated

The complete exchange, with the thinking behind each SIRA reply.

Transcript reconstructed frame-by-frame from the demo recording via OCR. Wording is cleaned for legibility; figures, plan names, dates and decisions are as shown on screen.
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