From “just browsing” to
“covered” — in one conversation.
SIRA meets the customer where they already are — on iii.insure at midnight, or on the phone at 7am — and walks them from first question to bought policy without ever handing them a form. Six product lines. Voice or text. And when they change their mind halfway through, the quote changes with them.
Ask SIRA anything — change your mind mid-sentence.
Tap a prompt below and the conversation runs itself, in SIRA's voice and the customer's. Switch to voice mode to hear how it actually sounds on the phone — then watch what happens when the customer corrects themselves, adds a driver, or adds a whole country.
Chat with SIRA
Nine moments of delight,
one continuous conversation.
Every one of these happened in a real demo recording. Not one of them ended with “sorry, let's start again”.
A quote wherever they are
SIRA is already on the product page when the customer lands — 11pm, Sunday, phone in one hand — and answers in the same warm voice whether they type or talk.
Anywhere, any hourChange your mind, mid-quote
“Wait, it's not a Civic — sorry, it's a Honda City.” SIRA says “No problem at all” and asks for the new model. No restart, no lost progress.
Corrections welcomeA typo doesn't cost you the quote
“Sorry, I typed it wrong — the correct birth date is March 2023.” SIRA re-checks eligibility and re-prices all four plans in the next breath.
Re-quotes on the spotInterrupt it any time
“Before that — what if I need to cancel later?” SIRA stops selling, answers the question properly, then offers to carry on. The customer sets the pace.
Barge-in friendlyA real price, not an estimate
Every figure comes off the live rating table: S$1,430.95 for Third Party Only, S$717.80 for the maid plan, S$465 for the Altruistic pet plan.
Real numbersAdd a driver, a pet, a traveller — or a country
“My husband drives it too, and my sister may use it occasionally.” Change the headcount, add a stop, shift a date — SIRA re-prices instead of starting over.
Grows with the answerAn honest no — and a way back
Declined over an accident? “Wait — it was just a near accident, three years ago.” Eligibility reverses in one turn. No appeal form, no new session.
No dead endsThe awkward question, answered before buying
“Before I buy — I work from home and sometimes rent out a room. Am I still covered?” Working from home: yes. Business equipment and renting: no. Better to know now.
Tells you what's not coveredWarm enough to keep talking
“Hey there! 😄”, “Awesome choice!”, “Let me look that up for you…” — the tone of a good broker at the end of a phone, available at 2am.
Human, not roboticWalk SIRA's customer journey for every line.
Each product page is a faithful recreation of the live SIRA conversation on iii.insure — featuring the persona, the multi-turn flow, the quoted numbers, and the smart features that powered the call.
Motor
Private & commercial cars
Multi-driver quoting, NCD & Off-Peak checks, windscreen history, claim eligibility — straight to a buy link.
- Honda City 1.5
- Multi-driver
- 3 plan tiers
Home
HDB · Condo · Landed
Building (All Risk), household contents, personal items, complementary cover — including work-from-home nuance.
- Building SGD 80-120k
- Personal items
- WFH-aware
Maid
Foreign domestic workers
Standard vs Enhanced plans, Waiver of Counter Indemnity (MOM bond), contract length, direct buy link — and nationality does not change the premium.
- Filipino helper
- MOM bond
- Nationality-neutral
Personal Accident
24/7 worldwide cover
Eligibility screening for refusals, disabilities, past accidents. Spreads to family members. Worldwide medical.
- Eligibility screen
- Family bundle
- Worldwide
Pet
Dogs & cats
Four plans from Pally ($315) to Smitten ($1,000). Accident, illness, dental, third-party liability, cremation.
- 4 plans
- 12 weeks min.
- Up to 3 dogs
Travel
Single & annual trips
Classic vs Executive plans. Trip details, business + leisure, beginner-ski and pre-existing-condition questions, COVID-19 benefits.
- Classic / Executive
- Activity-aware
- COVID covered
No forms. No callbacks.
Just one good conversation.
A customer should never have to repeat themselves, wait for an email, or start again because they got one answer wrong. Here is what the whole thing feels like from their side.
Arrive
It's late, the customer is on iii.insure reading about Motor cover, and SIRA is already there in the corner — ready to talk, not ready to hand over a form.
Say it out loud
No dropdowns. The customer just says what they need: “I'd like a quote for my car.” Voice or text, whichever suits the moment.
Answer a few questions
SIRA asks what it needs and nothing it doesn't. When the answer is vague — “I've had my licence six years” — it works out the year and confirms, instead of looping.
See a real number
Plans side by side with actual premiums, and a plain-English comparison the moment the customer asks “what's the difference?”.
Buy — or keep talking
“Before I buy…” is always welcome. SIRA answers, then hands over a purchase link. Nobody is ever told to start again.
Nothing to re-type
That link opens the purchase form already filled in with everything the customer said out loud — their name, the vehicle, the dates, the travellers, the plan. They read it, fix anything that looks off, and pay. The typing was the part AI was meant to remove.
Built so the conversation never drops the thread.
The engineering stays out of sight. What the customer actually notices is that SIRA never asks twice, never guesses a price, and never invents an answer.
Say it or type it
Talk or type, switch mid-sentence, interrupt whenever. SIRA follows the customer, not the other way round.
It remembers
Names, birthdays, the car, the dog, the flat. Nothing gets asked twice — and a correction updates everything already said.
It knows the rules
Eligibility, age limits, exclusions. When the answer is no, SIRA says no, says why, and offers a way forward.
The price is real
Every figure comes off the live rating table. What the customer is quoted is what they pay — before GST, stated plainly.
It sounds like us
Warm, plain-English, unhurried. Stays on insurance, and hands over to a human adviser the moment the customer asks.
Sixty-two turns in, it still knows the sister's birthday.
The motor demo runs sixty-two conversational turns: two named drivers collected, a sister who turns out to be too young, a mid-quote change of car, a windscreen claim nobody asked about, S$3,000 of accessories declared late, a cancellation question, and a plan switch at the very end. SIRA never asks the same question twice.
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Remembers the details. Dates of birth, licence years, postal codes, plan choices — carried forward across the whole conversation, never re-asked.
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Works with a vague answer. “I've had my licence six years” becomes 2020, confirmed in one turn instead of three.
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Reverses on new facts. A “no” becomes a “yes” the moment the customer clarifies. No appeal form, no new session.
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Re-prices on the spot. Add a driver, switch Third Party to Comprehensive, declare S$3,000 of accessories — the quote moves with the conversation.
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Knows when to hand over. Off-policy question, or an unhappy customer? SIRA escalates to a human adviser with the full transcript.
A real quote from the demo · Motor
Priced liveThe form arrives already filled in.
SIRA does not hand the customer a blank application form. When they tap the purchase link, the purchase page opens with everything the conversation already established — their vehicle, their dates, their travellers, their plan — sitting in the fields. They read it, correct anything that looks wrong, and pay.
The part most quote journeys get wrong
Collecting the details is only half the job. If the customer then has to type the same vehicle, the same dates and the same travellers into a web form, the conversation bought them nothing. SIRA treats the chat as the data-entry step and the form as a confirmation screen — so the effort is spent once.